I worked on a series of spots for the Kentucky Lottery to help with jackpot fatigue and remind people that you can't win if you don't play. The spots are based on the fear of loss, or as people now call it FOMO (fear of missing out). They were a lot of fun to shoot AND edit.
Ted Eckel was the writer and Jonathan Bekemeier was the director. Greg Malone and Kim Cline with Road Pictures were the production company. Steve Hurst with Videobred did the cutting.
Pickle the Chickens:
https://lnkd.in/eREJS_X
Band (2 versions):
https://lnkd.in/eyAACVQ
https://lnkd.in/egYmH_r
Ticket:
https://lnkd.in/eusFcwH
You can see more about the approach here:
More fun stuff here:
http://www.tomfawbush.com/work
